Crazy "Customer Service" Letter

Just got a letter from my wireless provider, AT&T. It informs me of their efforts to "better serve you". I can summarize the lette :

1. I will have to change the address where the automatic bill payment is sent
2. My monthly service discount will no longer apply to the additional lines on my account
3. Various features and services will not longer be available (but of course in fine fashion it provides no clue as to what those may be)

Please explain to me how any of this better serves me...