Thursday, September 18, 2008

Now They Kick Seinfeld to the Curb?

Well after a negative - and confused! - reaction to the Bill Gates+Jerry Seinfeld ad campaign Microsoft is making a 180 degree turn and giving Jerry (and presumably Bill?) a kick to the curb. Their new - and equally screwy - ad strategy is to use a look alike for the PC guy in Apple's ads. Guess Jerry is happy to walk with his money.

Get a clue MS... I know they say even bad publicity is good but in this case I think it is just ineffective. It's not like we don't already know Microsoft exists. The ads are too late to effect the back-to-school shopping, won't do anything for enterprise sales, and aren't going to sway anyone for the holiday season either. It's not like Apple is the only source of negative comments on Vista. 

Read more at TUAW.

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