Making Seinfeld boring wasn't enough for Microsoft...

...so now they are going to copy Apple's Genius Bar (where customers can get help with hardware and software issues for free). I would be willing to bet MS will not be nearly as effective. First, Microsoft doesn't have their own stores so consistency and location will be challenges. Second, MS doesn't make the hardware so will be seriously limited in helping in some cases and essentially have to turn away users who do have hardware problems. Third, Windows is a nightmare to support in the consumer space. Corporations lock down their Windows boxes and run a bunch of anti-virus and security software to keep them relatively clean. Many consumers don't know enough, care enough, or lack the resources to follow the same approach. 

These MS gurus are going to be busy...